In 1976 American culture was changed forever. Mark Goodson and Paul Todman released Family Feud on an unsuspecting public. For those of you who do not remember how the show worked, here's a quick review.
Representatives of each family of contestants are posed questions that have already been answered by a survey of 100 people although, sometimes, the surveyed audience would be further narrowed down (e.g. "100 women"). An answer is considered correct if it is one of the concealed answers on the game board. More points are given for answers that have been given by more people in the survey. Sample questions might include, “name a vacation spot” or “things that go on a pizza”. Keep in mind that neither of these examples are questions, yet for the purposes of Family Feud were considered queries.
Housewives and other shut-ins loved The Feud. As opposed to shows that catered to brainiacs or people who graduated the eighth grade, like Jeopardy... Family Feud was something everyone could play. Which is an easier question to answer, "name something you would give your mother on her birthday" (again not in question form) or "how many of the capital cities in the United States have the word "City" in their names?"
Obviously people who are aficionados of RAND McNally are predisposed to answering the second question correctly. Consumers that watch television are much more at ease in responding to the first.
The popularity of the Family Feud infected newsrooms. No longer did journalists have to do reporting, they could do polls. Public opinion trumps facts in today's media culture. 65% of cheating spouses feel it is okay to lie about sex when covering an affair, remember this headline from the autumn of Monica? How about this classic lead, only 38% of Americans believe President Bush is taking the country in the right direction.
The networks use polls to redefine and shape the words used in our culture. The New York Times ran a wonderful piece on what defines a family. Just like Family Feud, if you survey 100 Hasidic Jews, “What should you give your mother for Christmas?”, the answer would be completely different than if you surveyed 100 Amish farmers.
Polls are used to obscure and homogenize morality and vocabulary. Popular nomenclature trumps values. What you know to be true is eclipsed by what everyone else feels. It is as if you could effectively argue to your mother, "Johnny gets to stay up past midnight, drinking gin with his dad, look at Playboy, and take the puppy's temperature with his finger... so I should get to too."